Mission

The mission of BE at UP is to provide and facilitate easy access to a multidisciplinary range of commercial contract research and consulting skills located within the University of Pretoria. BE at UP renders a professional and quality business-to-business service, which is compliant with effective corporate governance principles.

Vision

BE at UP strives to be an independent consulting and research organisation that applies multidisciplinary skills based on academic excellence merged with commercial reality to ultimately create innovative solutions. BE at UP will position itself as a boutique entity with a distinctive style of business. The characteristics of this style are personalised service, the development of new product lines, a unique project management approach, state-of-theart amenities and technology, and sensitivity to market trends and socio-economic dynamics.