The mission of BE at UP is to provide and facilitate easy access to a multidisciplinary range of commercial contract research and consulting skills located within the University of Pretoria. BE at UP renders a professional and quality business-to-business service, which is compliant with effective corporate governance principles.
BE at UP strives to be an independent consulting
and research organisation that applies multidisciplinary
skills based on academic excellence
merged with commercial reality to ultimately
create innovative solutions. BE at UP will
position itself as a boutique entity with a
distinctive style of business. The characteristics
of this style are personalised service, the
development of new product lines, a unique
project management approach, state-of-theart
amenities and technology, and sensitivity to
market trends and socio-economic dynamics.